GIS team and members of Graphics, Marketing, and multiple brokers met multiple times to discuss a new brochure template for Metro Commercial. This team met often to discuss updates and changes. While there were many aspects that this team wanted to change, one important aspect was the addition of a GIS map. Discussion with brokers revealed their most ideal demographics that they wanted presented in the brochures. It was decided that drive times, drawn from Arc Business Analyst, would be used as the main component of the map. Demographics to be used would be total population, total households, median household income, and percentage of households over $100,000 median income.

Drive times were to be colored using Metro Commercial brand colors. This information was provided from the Graphics team. A new demographics table was created in Adobe Illustrator and would present the information of the chosen drive times. New icons were found from publicly available sources. An inset map would be available as an option for brokers to add to their brochures if they chose. This inset would exist to show the distance to a key market, such as a suburban town to a city center. Brokers were the main resource for the most desired extent and labeling size for their clients and customers. Again, brand colors and fonts were used throughout the design and creation. Aside from the inset map, drive times were the only component of this new brochure template that were standard. This is because the drive times are left to the discretion of the broker, and vary by site, such as the difference between city sites and rural sites.

In the end, we developed a new standard brochure with a GIS mapping component that clients of Metro Commercial could utilize as an effective visualization of the market. Key demographics and information are enticing and important to both brokers and clients, but now easier to picture when sites overlap important markets.